How to Earn from a Google AdSense-Approved Site with AdX
Earning from a Google AdSense-approved site with Ad Exchange (AdX) involves several steps and strategies:
1. Ensure AdSense Approval
Your site must be approved by Google AdSense. Ensure you comply with AdSense policies regarding content, navigation, and ad placement.
2. Apply for AdX Approval
Once you have AdSense approval, you can apply for AdX. Ensure your site complies with Google’s Ad Exchange program policies. Apply for AdX through a Google Certified Publishing Partner (GCPP) or directly if you meet the traffic requirements.
3. Integrate AdX with Your Site
After AdX approval, integrate it with your site through your ad server, such as Google Ad Manager (GAM). Set up ad units in GAM to serve both AdSense and AdX ads, allowing competition between the two for higher CPMs.
4. Optimize Ad Placement
Use data-driven decisions to place ads where they perform best without compromising user experience. Experiment with ad sizes, formats, and positions to find the best combination.
5. Utilize Ad Management Tools
Use GAM to manage your inventory, set up line items, and ensure proper delivery of ads. Leverage header bidding to allow multiple ad exchanges and networks to compete for your inventory.
6. Increase Traffic and Engagement
Focus on creating high-quality content to attract and retain visitors. Utilize SEO best practices to increase organic traffic.
7. Monitor Performance
Regularly review performance reports in GAM and AdX. Adjust your strategies based on the data to optimize revenue.
8. Experiment with Advanced Features
Test advanced features like dynamic allocation, which lets AdX compete in real-time with other demand sources. Explore opportunities with programmatic deals, such as private auctions and preferred deals.
9. Comply with Policies
Continuously ensure your site adheres to Google’s policies to avoid penalties or account suspension.
Key Metrics to Track
- CPM (Cost Per Mille): Measure your earnings per 1,000 impressions.
- Fill Rate: The percentage of ad requests that result in ads being served.
- CTR (Click-Through Rate): The ratio of users who click on an ad to the number of total users who view the ad.
- Revenue Per User (RPU): Average revenue generated per user.
Regularly Review and Update
Stay updated with industry trends and Google’s updates to keep optimizing your ad strategy.
By ensuring AdSense approval and following these steps for AdX, you can maximize your earnings from both platforms on your site
EARNING PROOF
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